The Sea Tow Foundation and its Boating Protection Advisory Council announced six winners nowadays of their National Boating Market Protection Awards which acknowledges the greatest boating security function in the for-earnings segment of the recreational boating sector. Sponsored for the next year by KICKER Marine Audio, the six top rated contest winners have been revealed in a exclusive awards recognition phase held during the Maritime Vendors Association of the Americas countrywide Dealer Week.

The Top Marine Manufacturer Award was offered for the third consecutive calendar year to Sea Ray Boats.

Sea Tow Basis govt director Gail R. Kulp claimed, “Winning this top category for 3 straight a long time is a incredible reflection of Sea Ray’s lengthy-time period dedication to boating protection and its issue for the general effectively-remaining of boaters,” she explained. “Their software this 12 months exposed a robust emphasis on movie messaging incorporating superstar endorsements in excess of a wide spectrum of basic safety subject areas, coupled with an in general built-in advertising campaign that ran on a number of internet marketing channels.”

A further 3rd-yr winner is MarineMax who took dwelling repeat honors for the Top Maritime Retailer Award with A lot more Than Three Places.

“MarineMax used a number of strategies of outreach which includes facial area-to-face options in their spots alongside with printed flyers, social media, e-mailed newsletters, YouTube, podcasts, and their web site,” claimed Kulp. “Everything was very well-made, qualified and easy to digest. They also intensely promoted National Protected Boating Week and targeted messaging on the relevance of existence jacket have on and designating a sober skipper.”

Scoring the best all round factors in this year’s levels of competition was Emerald Coastline Marine Team of Niceville, Fla and Orange Seashore, Ala in the Major Maritime Retailer with One to Three Places class.

Ad

“The Emerald Coast Maritime Group created an integrated campaign such as an extensive social media initiative showcasing a blend of on the web boating schooling resources along with a new series of boating safety movies made internally that exhibit it is possible to accomplish a lot with constrained sources,” reported Kulp. “The dealership underwrites the price and promotes in-human being boating protection courses in partnership with the USCG Auxiliary. They boost boating safety frequently in their every month e-newsletter and seriously promoted Nationwide Boating Basic safety Week with a custom online video featuring every single member of the dealership staff wearing lifestyle jackets.”

Winning the Top rated Marine Media Award is Lafferty Media Associates, LLC who made contracted perform for the U.S. Electrical power Squadrons, now acknowledged as America’s Boating Club.

“The Prime Maritime Media Award acknowledges the exceptional effort and hard work of media in educating and endorsing boating basic safety to its audience,” reported Kulp. “Lafferty Media Partners made and introduced a new America’s Boating Channel which features a increasing library of personalized boating protection video clips featuring articles that is highly applicable, including pandemic-certain information that served boaters for the duration of these tricky periods. They also created a personalized web page and YouTube channel which featured backlinks to all the videos, producing it uncomplicated for boaters to connect and uncover information they want and want.”

The Prime Marine Marketing and Boating Security Outreach Award was gained by Kenton Smith Marketing and advertising who introduced a general public relations campaign for its consumer, the Drinking water Athletics Basis.

The Kenton Smith Marketing and advertising team created custom information for the freshly-released National Boating Security Media Source Centre, a a single-halt on line hub for journalists trying to find boating protection written content, imagery, movie and specialist resources,” reported Kulp. “Kenton Smith manufactured a sequence of extremely specific press releases that garnered extra than 601 million media impressions and 490 tales around a 5-month period, even though the media middle captivated 8,500 web-site visits in excess of the similar time period. The group scored stay interviews on the Temperature Channel and dozens of Television stations, along with coverage in Usa Nowadays, Men’s Journal, Yahoo Finance and hundreds of nationwide and regional media stores.

Getting dwelling the get for the Prime Gear & Machines Award was Garmin Intercontinental.

“Garmin is a real chief in boating basic safety, evidenced by its sizeable financial investment in the Navionics application, g3 cartography, inReach satellite communications functionality, as very well as AIS, GPS and VHS devices. This is in addition to the potent social media marketing campaign it held above National Protected Boating Week that targeted on educating the wave of new boaters who joined the boating community over the previous two decades on increased situational and boating security recognition initiatives that really amazed the judges,” reported Kulp.

“This year’s competitors demonstrates a solid and developing dedication amongst the for-financial gain segment of the marine market to actively endorse and advocate for boating safety,” she additional. “Our judges were being overcome by the excellent of the submissions

and the excellent contributions of many organizations who are fully commited to generating the waterways safer for anyone.”

“The Sea Tow Basis appreciates the efforts of our council users in judging this year’s competitors, alongside with the ongoing aid of our title sponsor KICKER Maritime Audio in creating this year’s competition feasible,” she stated.