The Recreational Boating & Fishing Basis (RBFF) has concluded its 2021 Boat Registration Reactivation Application acquiring mailed over 436,000 letters to lapsed boat registrants and averaging a 10.11% response rate across 17 states.

In its tenth yr, the application re-registered 39,278 boats through immediate mail outreach, grossing $1,491,754.90 in software registration costs for states. 

“Soon after incredible gains in boating participation and ownership last calendar year, it was crucial to perform with our point out associates to inspire People to get again on board,” stated Frank Peterson, president and CEO of RBFF. “Reactivation endeavours such as our Boat Registration Reactivation System help the continued development of participation which assists fund conservation endeavours.”

States from all regions of the nation participated from Alaska down to Florida. An 18th participant, the Tennessee Wildlife Means Company, selected to choose aspect applying Facebook adverts to goal lapsed boaters. 

Because 2021, the plan has mailed over 5 million letters ensuing in 451,069 registrations and $16,684,110.22 in gross system registration expenses for states.