NMMA introduced the employ of Kevin M. Williams as vice president of advertising and marketing. In this new job developed in support of the NMMA’s strategic program to develop the current market for leisure boating, Williams will oversee the industry’s Find out Boating marketing campaign and the integration of the Find Boating model with boat reveals. This contains all of NMMA’s paid media, digital marketing, buyer-dealing with articles and social media, and artistic as the affiliation operates to invite the subsequent generation to the boating way of life.

Williams studies to Ellen Bradley, senior vice president advertising and communications and chief model officer.

“We could not be more fired up to have Kevin as element of the team—he delivers deep promoting encounter to NMMA from major brand names and organizations wherever he’s led initiatives that condition and make brand methods, help brands greater link with customers, and eventually increase organization,” said Bradley. “As we work to welcome the subsequent era of boaters, who are far more assorted than at any time before, Kevin’s knowledge and management in multicultural internet marketing and range and inclusion will assist leisure boating fulfill the at any time-evolving desires of our individuals and place us for the future.”

Williams provides more than 25 yrs of advertising working experience to NMMA. Most lately, Williams co-founded Fortitude Interactive Inc., a advertising and marketing technological know-how consulting firm targeted on brand tactic, content enhancement and syndication, as properly as mental property in the digital, social, and cellular age. Prior to launching Fortitude, he was head of multicultural internet marketing and diversity and inclusion initiatives for BMW of North The united states, LLC., where by he facilitated multicultural internet marketing strategies and initiatives designed to access, have interaction, and encourage various shoppers for BMW, MINI Cooper, and BMW Motorrad manufacturers.

“I’m honored to have been chosen by NMMA to lead the advancement of ground breaking marketing approaches and campaigns designed to get to, interact, excite and introduce the upcoming generation of outdoor enthusiasts to the boating lifestyle,” stated Williams. “I glimpse ahead to functioning carefully with our NMMA group, users, exhibitors, and the recreational boating industry to carry strategic and exciting Find out Boating initiatives to market.”

Williams’ resume consists of marketing and advertising roles with GlobalHue Marketing, Merge Buyer Advertising, SWAY Marketing Group, and Coca-Cola. He is primarily based in Chicago.