As portion of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been picked to lead growth of the Discover Boating brand name system and shopper campaign. The company will report to the NMMA group as component of the purchaser-experiencing recognition get the job done the association manages on behalf of the industry’s Learn Boating initiative.

“As a corporation named following the foremost edge of a boat, we could not be a lot more thrilled to operate with the major affiliation representing the leisure boating marketplace in North America,” stated Christian Hughes, President of Cutwater. “We are avid boaters ourselves and are excited to function with the Countrywide Marine Brands Association to encourage additional men and women to knowledge daily life on the water.”

“We’ve found an great husband or wife in the Cutwater team, as their knowledge and shared passion for lifestyle on the h2o will assistance guide the industry’s Find out Boating brand by way of an exciting evolution as we welcome a lot more men and women to boating,” reported Ellen Bradley, NMMA’s chief model officer and senior vice president of internet marketing and communications. “Cutwater has a deep knowing of our shoppers, stakeholders and the role of a brand’s voice on behalf of an industry, all of which will aid us elevate our manufacturer working experience as we work together to make boating the chosen preference in recreation.”

The new brand platform and campaign function from Cutwater for Uncover Boating will launch in 2022. In preparing for that perform, the company is performing with NMMA to refresh the Learn Boating brand, which will be unveiled in the coming months.

Cutwater is an independently owned full-service inventive and media company with workplaces in San Francisco and New York Metropolis. They pride by themselves on crafting unique strategies that cut-through, stand apart, and travel company expansion. Client encounter ranges from legendary legacy brand names like Russell Stover, Brawny, and Levi’s, to inspiring begin-ups with lofty aims like Unison, Strava, and American Large, and just about all the things in in between. Cutwater is led by Founder and Chief Imaginative Officer, Chuck McBride, and Principal and President, Christian Hughes. For a lot more facts, visit