The Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Companies Association (NMMA) recently shared findings from a complete research carried out by Left Mind Internet marketing, Inc. with people today who bought a boat in 2020 or 2021. The study was fielded to improved establish and have an understanding of troubles involved with boat shopping and ownership encounters.
Remaining Brain Advertising and marketing will current the study’s vital conclusions and other takeaways in an market-extensive webinar tomorrow, Wednesday, March 9 at 1pm EST.
Sign-up Right here for the Enhancing Boat Possession Encounter webinar
“This analyze has helped us discover the boat consumer and boat owner’s journey,” said MRAA President Matt Gruhn. “We will be applying this information to help the market realize how they can choose better care of our boat owners and preserve them in boating for the lengthy expression.”
“Understanding what is driving, influencing and impacting today’s potential boat potential buyers and boat house owners is vital to retaining present-day boaters and attracting the next era,” reported Ellen Bradley, senior vice president of marketing and communications for NMMA. “Findings from this analyze will help us, as an industry, enhance and improve all stages of a boater’s journey to obtain and all through their ownership practical experience.”
See below for the top rated takeaways from the review:
- While discovering a boat throughout the pandemic was hard, boaters were being glad with the buying and obtain working experience. However, better product or service coaching in shipping and delivery is wanted.
- Boaters are usually dissatisfied with the charge and turnaround time for supplier upkeep/services perform.
- Used purchasers are just as pleased as new purchasers with their boat but are far a lot less very likely to go to a seller for servicing or provider do the job.
- All those who stop by a supplier for maintenance or assistance are mainly joyful with the high-quality of the do the job carried out but really feel that the price and turnaround time are unreasonable.
- A extensive greater part of to start with time and repeat boat entrepreneurs intend to continue being in boating. On the other hand, underutilization and the value of possession are essential hazard elements for defection.
“In addition to what we noticed in the analyze, the information gathered also uncovers frequent misconceptions amongst the sector,” states RBFF director of advertising and marketing, Rachel Piacenza. “This research can guide actions for the field to increase the boat browsing and all round possession encounter.”