Standard Motors has obtained a 25% possession stake in Pure Watercraft, a Seattle-based mostly firm that specializes in developing all-electric powered boating solutions.

According to a GM push launch, the collaboration among GM and Pure Watercraft innovations a shared eyesight to advertise sustainability by an enlargement of zero-emissions mobility for potential generations and displays the holistic approach required for popular EV adoption.

“GM’s stake in Pure Watercraft signifies an additional enjoyable option to prolong our zero-emissions target outside of automotive apps,” claimed Dan Nicholson, GM vice president of Worldwide Electrification, Controls, Computer software and Electronics. “Building upon GM’s present endeavours to strategically deploy our engineering across rail, truck and aerospace industries, the put together knowledge of these two enterprises need to outcome in long term zero-emissions maritime products offerings, giving shoppers with extra alternative than prior to.”

By 2025, GM is investing $35 billion in electrical and autonomous automobile technology — which include work to increase overall performance and minimize battery costs — to develop into the market place leader in EVs in North America.

The Pure Outboard from Pure Watercraft makes use of groundbreaking performance to gain a boat’s performance when minimizing environmental pollution, and offers substantially reduced operating value and servicing than conventional marine propulsion programs.

“Our mission is to enable a new period in boating,” mentioned Andy Rebele, founder and CEO of Pure Watercraft. “This joint work with GM is anticipated to permit us to make substantial technological progress in range and charging, even though obtaining quantity creation.”


The collaboration will leverage Pure Watercraft’s modern marine propulsion technological innovation and working experience in the commercial marine market with GM’s engineering, supply chain and manufacturing abilities. The two businesses will build and commercialize battery electric watercraft, integrating GM engineering into a wide variety of apps, assisting to accelerate the industry’s changeover to electric powered mobility.

Unique item offerings that come about from the collaboration will be disclosed at a later on day.