Brunswick Company and its brands just accomplished a report demonstrating at the Cannes Boat Present according to a organization press launch.

Mercury Maritime showcased its new 600hp V12 Verado for the very first time in Europe and noted extra than double the quantity of outboard engines at the exhibit than its closest competitor during the six-working day celebration.

In addition, Sea Ray described a 65% enhance in earnings vs. the 2019 present (2020 demonstrate was canceled owing to COVID-19) although other Brunswick brands on show also reported solid client interest and sales.

Flexibility Boat Club also produced its very first overall look at an EMEA present given that its introduced enlargement into the U.K. and Spain.

“Mercury’s current market share and acceptance keep on to grow quickly in our important European marketplaces as a result of our business-major portfolio of propulsion systems,” explained Dave Foulkes, Brunswick Company CEO. “The Cannes Boat Display is one of the most important European gatherings for our brand names, and the responses from our channel associates and finish-people on the new V12 and our new boat versions has been incredibly favourable.”

Mercury proceeds to enhance its current market share at major boat displays close to the world. In November 2020, the business reported that for the 3rd consecutive 12 months it experienced the most outboard engines of any maker at the Ft. Lauderdale Boat Show, accounting for more than half of the full engines on exhibit.


In addition, Mercury exhibited a record quantity of engines at the 2019 and 2020 Miami International Boat Demonstrates (2021 was canceled because of to COVID-19).

“We listened to from a quantity of impartial boat builders in Europe who are thrilled at the prospect of constructing boats specifically for the new V12, which is dependable with the strategies of numerous significant OEM’s in the U.S.,” extra Foulkes. “I am thrilled with the final results from Cannes and our ability to connect safely with our clients as we keep on to increase our gross sales and market share in just one of the most critical boating regions in the entire world.”